Monday, February 23, React Presents Grammy Nominated Swedish DJ and producer ERIC PRYDZ performing at the MID with special guest Ricoshëi!
Tickets are available now at Clubtix.com!
They say that fortune favors the brave. For Eric Prydz, a bold musical agenda and an unrivaled ability to combine commercial success (3 x Top 2 UK hit singles) with underground notoriety (fastest selling release ever on cult download store Beatport), has allowed him to achieve worldwide recognition with his integrity intact.
Prydz is best known for his 2004 hit single “Call On Me” (check out the OFFICIAL video here), his Grammy nominated remix of Pink Floyd’s “Another Brick In The Wall” (known as “Proper Education”) and the 2008 anthem “Pjanoo,” that was championed by Zane Lowe and Pete Tong, given 4 separate Radio 1 ‘Record of the Week’ accolades and was play-listed by the station seven weeks upfront of its release, which hit #2 that summer.
Eric is now in charge of three highly respected labels (Mouseville, Pryda and Pryda Friends) which arguably prove to be the most successful and forward thinking imprints that currently exist. Each label was strictly developed to give Eric a platform to release his own productions without outside interference, simply his music on his terms. By releasing a variety of sub genres including house, minimal and techno under the aliases of Cirez D, Pryda and Sheridan, Prydz encompasses complete control over his own image and destiny, something extremely important to him and his career.
Since his arrival, Eric Prydz has inadvertently broken into uncharted territory for dance music. Festivals, events and venues across the planet have rocked to his performances, safe in the knowledge that they’re witnessing something special. In 2011 Eric launched his innovative new show concept , “EPIC,” at London’s O2 Academy Brixton to a sell out audience, which featured exclusive cutting edge production, 3D holographic video projection and lighting systems. 2015 will see Prydz lay yet more landmark moments in his career, as he launches the “Generate” tour which will hit 15 clubs in February and March, giving fans a chance to catch Prydz in the intimate environs where he started his DJ career.
Watch the brand-new video for Eric Prydz’s new single with Chvrches called “Tether” here.
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