Every winter, the React staff likes to look back and reflect on our favorite music moments from the past year. It reminds us of why we got into this business in the first place and keeps us from taking the office printer outside into the alley for an Office Space-style smashing. So take a trip back with us, as we recall our favorite music moments of 2018.
We reconnected with old friends. Talent Buyer Dan said, “booking my closest friends from high school who happen to be playing in Leon’s band at Mamby. It was a hometown reunion.”
We explored more locations for events. Digital Media Specialist Alan recalls All Day I Dream at the Lakefront Green, “If you were there, you know. Lakefront Green was the perfect setting for Lee Burridge and Co. to squeeze out the last few drops of Summertime Chicago. I can’t wait to see what else we can do at this venue next year!”
We tried to act cool as we met our favorite artists. Lead Graphic Designer Eric remembers meeting Dumbfoundead at Double Door April 27th, “I’m friends with his DJ, Zo. He got me backstage, introduced me to DFD, and we briefly reminisced over his battle days.”
We fell in love with rising artists. Marketing Manager Mireille noted a couple of her favorite shows were Ravyn Lenae at Lincoln Hall April 10th and Junglepussy at Chop Shop October 13th. “Ravyn Lenae might be an actual angel, we truly don’t deserve her. I’ve been keeping my eye on her for the past two years, she’s already doing big things and I’m excited to see where her career will go.”
We were dazzled by exceptional stage production and the natural elements. React Detroit Manager Harrison remembers Virtual Self’s show at Royal Oak Music Theatre on September 6th, “Porter Robinson’s side project captivated Detroit. This show was a visual and audio masterpiece in live form.” Marketing Manager Martin reminds us of when at Mamby on the Beach, “Richie stepped on stage and the heaviest fog I’d ever experienced descended upon the tent. The sun seemed as though it had bowed out and given way to the Techno Vibes.” Talent Buyer Brian said, “the Equinox Stage at Spring Awakening exceeded all expectations, becoming the talk of the festival. I’m excited for everyone to see the redesigned Solstice Stage in 2019.”
And lastly, but perhaps most importantly, we tried to include a message of acceptance, understanding and inclusivity. Marketing Director Pat notes “When you can deliver a positive message with the music, the event becomes more than just entertainment.” A few examples include:
At Spring Awakening, Chicago Tribune noticed the #OurMusicMyBody booth which educated people on sexual harassment, and SAMF saw it’s first marriage proposal between a gay couple during Markus Schulz’ set. Spoiler Alert…he said yes!
At Bassnectar’s Spring Gathering in Rosemont, IL March 30th and 31st, Content Creator Dom said he “particularly connected with the conscious messages across the screens such as “Protect our planet” and “This is a safe space”.
Harrison recalls the #WeLoveConsent fundraiser with Space Jesus, Ana Sia, Digital Ethose and Zen Selekta March 31st at Magic Stick with the mission “to build a consent culture within the electronic music and nightlife communities.”
Whether the moments be big or small, we’re continually humbled by the support of our fans and find ourselves in awe of the power of music. As the late, great Tom Petty once said, “Music is probably the only real magic I have encountered in my life. There’s not some trick involved with it. It’s pure and it’s real. It moves, it heals, it communicates and does all these incredible things.” We hope to share more with you in 2019. Happy holidays and have an amazing New Year.
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